Andrea Belk Olson – Medium

Andrea Belk Olson

Featured Book

What to Ask: How to Learn What Customers Need but Don't Tell You

What to Ask: How to Learn What Customers Need but Don't Tell You

Traditional customer feedback methods ignore two essential sources of insight: context and behavior.

2022

Andrea Belk Olson

Andrea Belk Olson

Stories

Why Operationalizing Strategy Isn’t About Communicating Proclamations

Here’s a line in a corporate strategy document from a multi-billion-dollar client I was working with a few years ago:

Nov 11

Why Operationalizing Strategy Isn’t About Communicating Proclamations

Nov 11

Strategy Requires Creativity. Creativity Requires Time and Practice.

Think back to when you were under the gun to come up with a ground-breaking idea or solution to a complex problem. How many of those…

Oct 28

Strategy Requires Creativity. Creativity Requires Time and Practice.

Oct 28

Why Getting Unanimous Agreement is Bad for Strategy

Leaders tend to strive for unanimous agreement — especially for large strategic decisions and situations where there’s a lot of…

Oct 14

Why Getting Unanimous Agreement is Bad for Strategy

Oct 14

Understanding The Types of Non-Customers

Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by…

Oct 7

Understanding The Types of Non-Customers

Oct 7

Does Your Company Have Mental Shrinkage?

If you’re in the hospitality, retail, or grocery business, you understand the concept of shrinkage. It’s when inventory expires, goes bad…

Sep 16

Does Your Company Have Mental Shrinkage?

Sep 16

Developing Behavioral Principles To Support Your Corporate Strategy

When strategy development is complete, most executives start the rollout process. But communicating the strategy isn’t activating the…

Aug 26

Developing Behavioral Principles To Support Your Corporate Strategy

Aug 26

A Simple Way To Focus Your Messaging

As a marketing leader, you want your messaging to resonate with your audience, be memorable, increase awareness, and build brand…

Aug 12

A Simple Way To Focus Your Messaging

Aug 12

The Little Things

I’m not one for big projects. Especially those that I dread. Cleaning out a closet that’s been languishing overstuffed for too long. Or…

Jul 22

The Little Things

Jul 22

Output versus Outcomes

Company leaders want measurable results, naturally. So they establish goals for the organization, whether a revenue growth objective or a…

Jul 8

Output versus Outcomes

Jul 8

Chesterton’s Fence and Understanding The Why Behind Decisions

Making better decisions requires understanding the rationale behind previous decisions. If you don’t understand how you got here, you run…

Jun 17

Chesterton’s Fence and Understanding The Why Behind Decisions

Jun 17

Andrea Belk Olson

Andrea Belk Olson

Book Author

Behavioral Scientist. Customer-Centricity Expert. Prolific Author. Compelling Speaker. More at www.andreabelkolson.com

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams