Andrea Belk Olson – Medium

Andrea Belk Olson

Featured Book

What to Ask: How to Learn What Customers Need but Don't Tell You

What to Ask: How to Learn What Customers Need but Don't Tell You

Traditional customer feedback methods ignore two essential sources of insight: context and behavior.

2022

Andrea Belk Olson

Andrea Belk Olson

Stories

The Blueprint for Brand Differentiation

Today’s consumers are bombarded with choices. Brand differentiation is no longer optional-it’s a survival strategy. But the question is…

Jan 6

Jan 6

Can’t Solve a Problem? Forget About It.

It’s so frustrating when you’ve got a problem you need to solve, and nothing’s coming to you. No ideas that will help move things forward…

Dec 2, 2024

Can’t Solve a Problem? Forget About It.

Dec 2, 2024

Why Operationalizing Strategy Isn’t About Communicating Proclamations

Here’s a line in a corporate strategy document from a multi-billion-dollar client I was working with a few years ago:

Nov 11, 2024

Why Operationalizing Strategy Isn’t About Communicating Proclamations

Nov 11, 2024

Strategy Requires Creativity. Creativity Requires Time and Practice.

Think back to when you were under the gun to come up with a ground-breaking idea or solution to a complex problem. How many of those…

Oct 28, 2024

Strategy Requires Creativity. Creativity Requires Time and Practice.

Oct 28, 2024

Why Getting Unanimous Agreement is Bad for Strategy

Leaders tend to strive for unanimous agreement — especially for large strategic decisions and situations where there’s a lot of…

Oct 14, 2024

Why Getting Unanimous Agreement is Bad for Strategy

Oct 14, 2024

Understanding The Types of Non-Customers

Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by…

Oct 7, 2024

Understanding The Types of Non-Customers

Oct 7, 2024

Does Your Company Have Mental Shrinkage?

If you’re in the hospitality, retail, or grocery business, you understand the concept of shrinkage. It’s when inventory expires, goes bad…

Sep 16, 2024

Does Your Company Have Mental Shrinkage?

Sep 16, 2024

Developing Behavioral Principles To Support Your Corporate Strategy

When strategy development is complete, most executives start the rollout process. But communicating the strategy isn’t activating the…

Aug 26, 2024

Developing Behavioral Principles To Support Your Corporate Strategy

Aug 26, 2024

A Simple Way To Focus Your Messaging

As a marketing leader, you want your messaging to resonate with your audience, be memorable, increase awareness, and build brand…

Aug 12, 2024

A Simple Way To Focus Your Messaging

Aug 12, 2024

The Little Things

I’m not one for big projects. Especially those that I dread. Cleaning out a closet that’s been languishing overstuffed for too long. Or…

Jul 22, 2024

The Little Things

Jul 22, 2024

Andrea Belk Olson

Andrea Belk Olson

Book Author

Behavioral Scientist. Customer-Centricity Expert. Prolific Author. Compelling Speaker. More at www.andreabelkolson.com

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