Andrea Belk Olson – Medium

Andrea Belk Olson

Featured Book

What to Ask: How to Learn What Customers Need but Don't Tell You

What to Ask: How to Learn What Customers Need but Don't Tell You

Traditional customer feedback methods ignore two essential sources of insight: context and behavior.

2022

Andrea Belk Olson

Andrea Belk Olson

Stories

Seeing What Nobody Else Sees

Success isn’t about being the smartest person in the room or making the perfect decision every time. If you think that, you’re probably…

1h ago

Seeing What Nobody Else Sees

1h ago

Seeing Customer Needs Through a Different Lens

Companies often rely on buzzwords like “innovative,” “game-changing,” or “cutting-edge” to define their unique value proposition (UVP)…

Mar 24

Seeing Customer Needs Through a Different Lens

Mar 24

The Bum Rush Strategy and Why It Fails

Not a political commentary.

Mar 10

The Bum Rush Strategy and Why It Fails

Mar 10

Why Your “Clear” Communication Isn’t Clear

Say there’s a new corporate initiative that your team needs to fully understand and embrace. You sit down with the team, sharing the…

Feb 24

Why Your “Clear” Communication Isn’t Clear

Feb 24

The Psychology of Momentum

Imagine you are a player on a professional sports team on a winning streak. Everything is clicking. Everything is flowing seamlessly…

Feb 10

The Psychology of Momentum

Feb 10

Don’t Conflate Strategy Tools with a Strategy

The statistician George Box famously observed, “All models are wrong; some models are useful.”

Jan 27

Don’t Conflate Strategy Tools with a Strategy

Jan 27

The Blueprint for Brand Differentiation

Today’s consumers are bombarded with choices. Brand differentiation is no longer optional-it’s a survival strategy. But the question is…

Jan 6

Jan 6

Can’t Solve a Problem? Forget About It.

It’s so frustrating when you’ve got a problem you need to solve, and nothing’s coming to you. No ideas that will help move things forward…

Dec 2, 2024

Can’t Solve a Problem? Forget About It.

Dec 2, 2024

Why Operationalizing Strategy Isn’t About Communicating Proclamations

Here’s a line in a corporate strategy document from a multi-billion-dollar client I was working with a few years ago:

Nov 11, 2024

Why Operationalizing Strategy Isn’t About Communicating Proclamations

Nov 11, 2024

Strategy Requires Creativity. Creativity Requires Time and Practice.

Think back to when you were under the gun to come up with a ground-breaking idea or solution to a complex problem. How many of those…

Oct 28, 2024

Strategy Requires Creativity. Creativity Requires Time and Practice.

Oct 28, 2024

Andrea Belk Olson

Andrea Belk Olson

Book Author

Behavioral Scientist. Customer-Centricity Expert. Prolific Author. Compelling Speaker. More at www.andreabelkolson.com

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