Andrea Belk Olson – Medium

Andrea Belk Olson

Featured Book

What to Ask: How to Learn What Customers Need but Don't Tell You

What to Ask: How to Learn What Customers Need but Don't Tell You

Traditional customer feedback methods ignore two essential sources of insight: context and behavior.

2022

Andrea Belk Olson

Andrea Belk Olson

Stories

Why Alignment Isn’t About Words But Lenses

Ask ten people in your organization what your company’s mission means, and you’ll likely get ten different answers. Some will recite it…

Nov 7

Why Alignment Isn’t About Words But Lenses

Nov 7

Who’s Really in Charge of Strategic Innovation?

Organizations love to put ‘innovation’ on a pedestal. It’s plastered across annual reports, exalted in company presentations, and woven…

Nov 7

Who’s Really in Charge of Strategic Innovation?

Nov 7

Why Do You Ask That?

A customer says something seemingly simple: “Do you offer this feature?” or “How fast is your delivery?” Our instinct is to answer…

Nov 7

Why Do You Ask That?

Nov 7

Why Leaders Should Court Dissent, Not Agreement

Solomon Asch conducted a series of studies in the 1950s to investigate the pressure to conform to a majority opinion, even when that…

Oct 14

Oct 14

Why Objectives Alone Don’t Drive Change

We’ve all sat through those strategy presentations. The ones with the slick slides, the ambitious objectives, the carefully crafted mission…

Oct 6

Why Objectives Alone Don’t Drive Change

Oct 6

Creating Consensus

Multiple studies show over 84% of companies struggle with strategy adoption. Yes, occasionally, a dynamic leader, through sheer force of…

Sep 29

Creating Consensus

Sep 29

The Pursuit of More

(Scroll to the TL:DR/Key Takeaways section if you want the quick summary.)

Sep 22

The Pursuit of More

Sep 22

Why Leaders Keep Lighting Fires They Can’t Control

When leaders (yes, people like me) drop rapid-fire “must-do” ideas and expect everyone to scramble, we don’t get innovation. We get chaos…

Sep 8

Why Leaders Keep Lighting Fires They Can’t Control

Sep 8

Why Organizations Stall and How to Get Them Moving Again

I recently came across Helge Tennø’s piece, Why Do Organizations Get Stuck? , and one line jumped out at me:

Aug 18

Why Organizations Stall and How to Get Them Moving Again

Aug 18

How I Learned Creative Problem Solving from a Pizza Guy and a Tube of Canadian Bacon

Creativity doesn’t always require a whiteboard session, a futurist keynote, or a massive R&D budget. Sometimes, it starts with an…

Aug 12

How I Learned Creative Problem Solving from a Pizza Guy and a Tube of Canadian Bacon

Aug 12

Andrea Belk Olson

Andrea Belk Olson

Book Author

Behavioral Scientist. Customer-Centricity Expert. Prolific Author. Compelling Speaker. More at www.andreabelkolson.com

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