Andrea Belk Olson – Medium

Andrea Belk Olson

Featured Book

What to Ask: How to Learn What Customers Need but Don't Tell You

What to Ask: How to Learn What Customers Need but Don't Tell You

Traditional customer feedback methods ignore two essential sources of insight: context and behavior.

2022

Andrea Belk Olson

Andrea Belk Olson

Stories

Internal Email is Killing Companies. What Happens If We Just Kill It First?

Email is not just killing productivity-it’s killing people’s time, focus, and sanity.

Jun 26

Jun 26

Tony Soprano: A Masterclass in Leadership (Minus the Mob Stuff)

When people think of Tony Soprano, HBO’s iconic mob boss from The Sopranos , they usually focus on the violence, the crime, and the…

Jun 26

Tony Soprano: A Masterclass in Leadership (Minus the Mob Stuff)

Jun 26

Marketing is the Voice of the Company and the Ear for the Customer

Marketing shouldn’t be the department of catchy taglines, pretty websites, or social media campaigns with an upbeat jingle. Marketing…

Jun 26

Marketing is the Voice of the Company and the Ear for the Customer

Jun 26

The Power of Repetition: Strategy’s Secret Weapon

In a world obsessed with disruption and “what’s next,” repetition rarely makes the strategy shortlist. It sounds dull. Wasteful. Even lazy…

Jun 9

The Power of Repetition: Strategy’s Secret Weapon

Jun 9

Why We Talk Ourselves Into Believing the Unbelievable

We’ve all seen it. The CEO clinging to a doomed product launch. The team insisting a strategy is “working” despite plummeting numbers. The…

May 19

Why We Talk Ourselves Into Believing the Unbelievable

May 19

How Ideas Need the Right Moment to Flourish

History is littered with stories of trailblazers who were ahead of their time-innovators whose ideas didn’t catch on until the world was…

May 5

How Ideas Need the Right Moment to Flourish

May 5

Why Sometimes It’s Smarter to Make Things Harder

The business world is hooked on ease. Streamlined processes. Seamless experiences. One-click solutions. It’s become the gold standard-strip…

Apr 21

Why Sometimes It’s Smarter to Make Things Harder

Apr 21

Seeing What Nobody Else Sees

Success isn’t about being the smartest person in the room or making the perfect decision every time. If you think that, you’re probably…

Apr 7

Seeing What Nobody Else Sees

Apr 7

Seeing Customer Needs Through a Different Lens

Companies often rely on buzzwords like “innovative,” “game-changing,” or “cutting-edge” to define their unique value proposition (UVP)…

Mar 24

Seeing Customer Needs Through a Different Lens

Mar 24

The Bum Rush Strategy and Why It Fails

Not a political commentary.

Mar 10

The Bum Rush Strategy and Why It Fails

Mar 10

Andrea Belk Olson

Andrea Belk Olson

Book Author

Behavioral Scientist. Customer-Centricity Expert. Prolific Author. Compelling Speaker. More at www.andreabelkolson.com

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