Andrea Belk Olson – Medium

Andrea Belk Olson

Featured Book

What to Ask: How to Learn What Customers Need but Don't Tell You

What to Ask: How to Learn What Customers Need but Don't Tell You

Traditional customer feedback methods ignore two essential sources of insight: context and behavior.

2022

Andrea Belk Olson

Andrea Belk Olson

Stories

Andrea Belk Olson

Marketing Shouldn’t Always Sell

There’s been a recent push (most likely by the bean counters) to establish a direct ROI for marketing efforts. I can understand this…

3 min read2 days ago

--

Marketing Shouldn’t Always Sell

--

Andrea Belk Olson

Why A Strong Brand Isn’t a Luxury but a Necessity

Who invented the light bulb? Of course, you’d say Thomas Edison. But what you may not realize is that Edison did not invent the light bulb…

3 min readApr 8, 2024

--

--

Andrea Belk Olson

A Different Approach to Incentivization

There’s a lot of advice out there for designing employee incentive programs. Most of it focuses on common tactics including additional…

3 min readMar 25, 2024

--

A Different Approach to Incentivization

--

Andrea Belk Olson

Is Your Customer Feedback Used to Diagnose or Sell?

You walk into your general practitioner’s office. You have some pain in your knee lingering for a while from an old sports injury, and it’s…

3 min readMar 11, 2024

--

Is Your Customer Feedback Used to Diagnose or Sell?

--

Andrea Belk Olson

Asking the Right Questions

We ask questions all the time. At work, at home, amongst friends. Often, we ask questions that we already know the answer to, and other…

4 min readFeb 26, 2024

--

Asking the Right Questions

--

Andrea Belk Olson

Why Do We Separate Change From Day-To-Day Operations?

It’s a common trap that many executives fall into. Consider a company that creates widgets. They must produce the widgets on time and on…

3 min readFeb 12, 2024

--

Why Do We Separate Change From Day-To-Day Operations?

--

Andrea Belk Olson

Kairos and the Art of Timing

We’ve all heard the term “Chronos” often regarding expensive watches, and the measure of time. But there’s another term for time that’s…

3 min readJan 22, 2024

--

Kairos and the Art of Timing

--

Andrea Belk Olson

Who’s Your Brand’s Rival?

Everyone likes a good rivalry story. They inspire, build emotional connections, and create a deep level of authenticity with the characters…

3 min readJan 8, 2024

--

--

Andrea Belk Olson

Finding Your Big Small

Small things can have big, lasting impacts. For example, 60% of the fish food that organisms living in coral reefs eat comes from the tiny…

3 min readDec 26, 2023

--

--

Andrea Belk Olson

Tackle the Big Things First

Let’s say you’re trying to teach an elephant how to recite poetry while balancing on a soccer ball. How should you allocate your time and…

3 min readNov 20, 2023

--

Tackle the Big Things First

--

Andrea Belk Olson

Andrea Belk Olson

Book Author

Behavioral Scientist. Customer-Centricity Expert. Prolific Author. Compelling Speaker. More at www.andreabelkolson.com

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams