Andrea Belk Olson – Medium

Andrea Belk Olson

Featured Book

What to Ask: How to Learn What Customers Need but Don't Tell You

What to Ask: How to Learn What Customers Need but Don't Tell You

Traditional customer feedback methods ignore two essential sources of insight: context and behavior.

2022

Andrea Belk Olson

Andrea Belk Olson

Stories

How Ideas Need the Right Moment to Flourish

History is littered with stories of trailblazers who were ahead of their time-innovators whose ideas didn’t catch on until the world was…

May 5

How Ideas Need the Right Moment to Flourish

May 5

Why Sometimes It’s Smarter to Make Things Harder

The business world is hooked on ease. Streamlined processes. Seamless experiences. One-click solutions. It’s become the gold standard-strip…

Apr 21

Why Sometimes It’s Smarter to Make Things Harder

Apr 21

Seeing What Nobody Else Sees

Success isn’t about being the smartest person in the room or making the perfect decision every time. If you think that, you’re probably…

Apr 7

Seeing What Nobody Else Sees

Apr 7

Seeing Customer Needs Through a Different Lens

Companies often rely on buzzwords like “innovative,” “game-changing,” or “cutting-edge” to define their unique value proposition (UVP)…

Mar 24

Seeing Customer Needs Through a Different Lens

Mar 24

The Bum Rush Strategy and Why It Fails

Not a political commentary.

Mar 10

The Bum Rush Strategy and Why It Fails

Mar 10

Why Your “Clear” Communication Isn’t Clear

Say there’s a new corporate initiative that your team needs to fully understand and embrace. You sit down with the team, sharing the…

Feb 24

Why Your “Clear” Communication Isn’t Clear

Feb 24

The Psychology of Momentum

Imagine you are a player on a professional sports team on a winning streak. Everything is clicking. Everything is flowing seamlessly…

Feb 10

The Psychology of Momentum

Feb 10

Don’t Conflate Strategy Tools with a Strategy

The statistician George Box famously observed, “All models are wrong; some models are useful.”

Jan 27

Don’t Conflate Strategy Tools with a Strategy

Jan 27

The Blueprint for Brand Differentiation

Today’s consumers are bombarded with choices. Brand differentiation is no longer optional-it’s a survival strategy. But the question is…

Jan 6

Jan 6

Can’t Solve a Problem? Forget About It.

It’s so frustrating when you’ve got a problem you need to solve, and nothing’s coming to you. No ideas that will help move things forward…

Dec 2, 2024

Can’t Solve a Problem? Forget About It.

Dec 2, 2024

Andrea Belk Olson

Andrea Belk Olson

Book Author

Behavioral Scientist. Customer-Centricity Expert. Prolific Author. Compelling Speaker. More at www.andreabelkolson.com

Help
Status
About
Careers
Press
Blog
Privacy
Rules
Terms
Text to speech