Andrea Belk Olson – Medium

Andrea Belk Olson

Featured Book

What to Ask: How to Learn What Customers Need but Don't Tell You

What to Ask: How to Learn What Customers Need but Don't Tell You

Traditional customer feedback methods ignore two essential sources of insight: context and behavior.

2022

Andrea Belk Olson

Andrea Belk Olson

Stories

Andrea Belk Olson

Understanding The Types of Non-Customers

Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by…

1d ago

Understanding The Types of Non-Customers

1d ago

Andrea Belk Olson

Does Your Company Have Mental Shrinkage?

If you’re in the hospitality, retail, or grocery business, you understand the concept of shrinkage. It’s when inventory expires, goes bad…

Sep 16

Does Your Company Have Mental Shrinkage?

Sep 16

Andrea Belk Olson

Developing Behavioral Principles To Support Your Corporate Strategy

When strategy development is complete, most executives start the rollout process. But communicating the strategy isn’t activating the…

Aug 26

Developing Behavioral Principles To Support Your Corporate Strategy

Aug 26

Andrea Belk Olson

A Simple Way To Focus Your Messaging

As a marketing leader, you want your messaging to resonate with your audience, be memorable, increase awareness, and build brand…

Aug 12

A Simple Way To Focus Your Messaging

Aug 12

Andrea Belk Olson

The Little Things

I’m not one for big projects. Especially those that I dread. Cleaning out a closet that’s been languishing overstuffed for too long. Or…

Jul 22

The Little Things

Jul 22

Andrea Belk Olson

Output versus Outcomes

Company leaders want measurable results, naturally. So they establish goals for the organization, whether a revenue growth objective or a…

Jul 8

Output versus Outcomes

Jul 8

Andrea Belk Olson

Chesterton’s Fence and Understanding The Why Behind Decisions

Making better decisions requires understanding the rationale behind previous decisions. If you don’t understand how you got here, you run…

Jun 17

Chesterton’s Fence and Understanding The Why Behind Decisions

Jun 17

Andrea Belk Olson

Do You Have an Employee Attrition Strategy?

Most organizations struggle with employee turnover. There are multiple reasons why this occurs, ranging from internal culture issues to…

Jun 3

Do You Have an Employee Attrition Strategy?

Jun 3

Andrea Belk Olson

Is Customer Service Dead or Just a Strategic Company Decision?

I love great customer service. I’m willing to pay a little more for a great experience. I’m one of those people who will share a great…

May 13

Is Customer Service Dead or Just a Strategic Company Decision?

May 13

Andrea Belk Olson

Marketing Shouldn’t Always Sell

There’s been a recent push (most likely by the bean counters) to establish a direct ROI for marketing efforts. I can understand this…

Apr 22

Marketing Shouldn’t Always Sell

Apr 22

Andrea Belk Olson

Andrea Belk Olson

Book Author

Behavioral Scientist. Customer-Centricity Expert. Prolific Author. Compelling Speaker. More at www.andreabelkolson.com

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