Andrea Belk OlsonThe Little ThingsI’m not one for big projects. Especially those that I dread. Cleaning out a closet that’s been languishing overstuffed for too long. Or…4d ago4d ago
Andrea Belk OlsonOutput versus OutcomesCompany leaders want measurable results, naturally. So they establish goals for the organization, whether a revenue growth objective or a…Jul 8Jul 8
Andrea Belk OlsonChesterton’s Fence and Understanding The Why Behind DecisionsMaking better decisions requires understanding the rationale behind previous decisions. If you don’t understand how you got here, you run…Jun 17Jun 17
Andrea Belk OlsonDo You Have an Employee Attrition Strategy?Most organizations struggle with employee turnover. There are multiple reasons why this occurs, ranging from internal culture issues to…Jun 32Jun 32
Andrea Belk OlsonIs Customer Service Dead or Just a Strategic Company Decision?I love great customer service. I’m willing to pay a little more for a great experience. I’m one of those people who will share a great…May 131May 131
Andrea Belk OlsonMarketing Shouldn’t Always SellThere’s been a recent push (most likely by the bean counters) to establish a direct ROI for marketing efforts. I can understand this…Apr 22Apr 22
Andrea Belk OlsonWhy A Strong Brand Isn’t a Luxury but a NecessityWho invented the light bulb? Of course, you’d say Thomas Edison. But what you may not realize is that Edison did not invent the light bulb…Apr 8Apr 8
Andrea Belk OlsonA Different Approach to IncentivizationThere’s a lot of advice out there for designing employee incentive programs. Most of it focuses on common tactics including additional…Mar 25Mar 25
Andrea Belk OlsonIs Your Customer Feedback Used to Diagnose or Sell?You walk into your general practitioner’s office. You have some pain in your knee lingering for a while from an old sports injury, and it’s…Mar 11Mar 11
Andrea Belk OlsonAsking the Right QuestionsWe ask questions all the time. At work, at home, amongst friends. Often, we ask questions that we already know the answer to, and other…Feb 26Feb 26